Check the problem.
A market/problem check, a likely customer profile and a look at competing products, services and workarounds.
Before you build. Before you spend.
Good idea?
Let’s put it
to the test.
A clear-eyed opportunity report for your business idea, product idea or the problem you want to solve.
Understand the market, the competition and the risks — then decide what to do next.
One payment. One idea. Delivered by email within 48 hours of payment and a complete brief.
For early-stage ideasNo account requiredOne-off £14.9948-hour delivery
What you get
A practical view of
the opportunity.
No inflated forecasts. No promise that every idea is a winner. Just a structured starting point for your next decision.
See both sides.
Your idea’s strengths and weaknesses, commercial risks and rough pricing potential with assumptions made clear.
Know your next step.
A GO / RETHINK / STOP verdict and recommended next steps to test the most important unknowns.
How it works
One idea. Three simple steps.
Tell us the idea.
Describe what you want to offer, who it is for and the problem it solves. Plain English is perfect.
Pay £14.99 once.
Complete secure hosted checkout. No subscription, account or upsell required.
Get a clearer next move.
Your report arrives by email within 48 hours of payment and a complete brief, with a verdict and practical actions.
Look inside
What an honest
answer looks like.
This fictional mini-report shows the structure and tone. It is an illustration, not researched market evidence or a customer result.
Your report will focus on your submitted idea and distinguish evidence, assumptions and unanswered questions.
EXAMPLE / FICTIONAL01
A weekly lunch delivery for small offices
- Market / problem check
- Hypothesis: small teams want convenient lunches without individual delivery fees. The frequency and urgency of this problem still need testing.
- Competitor check
- Alternatives to investigate: delivery apps, local cafés, supermarket meal deals and bringing lunch from home. Compare total cost, reliability and convenience.
- Likely customer
- An office manager ordering for a team of 5–15 people within one compact delivery area.
- Strengths
- A clear use occasion and the potential for repeat orders.
- Weaknesses
- Small orders and menu variety could make operations difficult.
- Commercial risks
- Food safety, allergens, waste, late deliveries and insufficient margin after labour and delivery.
- Rough pricing potential
- Illustrative test only: £8–£12 per lunch. Check willingness to pay and actual costs before treating this as viable.
VERDICT: RETHINK
Narrow the delivery area and test group orders before building a broad delivery service.
Recommended next steps
- Interview five office managers about current lunch habits.
- Cost one menu, including packaging, labour and delivery.
- Test demand for one delivery day with one office.
A few fair questions
Before you
send your idea.
What kinds of ideas can I submit?
A business idea, product idea or problem you are considering. Submit one clear idea per report. A rough idea is fine; tell us what you know and what you are unsure about.
Is this a full business plan or guaranteed validation?
No. It is an early opportunity assessment based on the brief and available information. It does not replace customer interviews, detailed financial modelling, legal advice or specialist due diligence. A GO verdict means “worth testing”, not “guaranteed to work”.
What will I receive, and when?
A written report by email covering the nine areas above. Delivery is within 48 hours after payment and receipt of a complete brief. If essential information is missing, we will ask for it before the delivery window starts.
Could the verdict be STOP?
Yes. An honest answer may save you time and money. GO means test further; RETHINK means adjust the idea; STOP means the current proposition has serious obstacles.
Will my idea be published?
Your submission is not published on the website. Avoid sharing trade secrets, sensitive personal information or material you do not have permission to share. Read the privacy page before submitting.
What if I change my mind?
You can cancel before work starts for a full refund. The terms explain cancellation rights and what happens if you ask us to start within the 14-day cancellation period. Your statutory rights are unaffected.
Is £14.99 a subscription?
No. It is a one-off payment for one Opportunity Report on one idea.
A small check before a big commitment
Give your idea
a fair hearing.
PROVE IT Opportunity Report · £14.99 · Within 48 hours